Event marketing is becoming a useful and popular tool for generating buzz, creating publicity and increasing brand awareness. In fact, the growth of event marketing grew from 3.6% in 2011 to a 7.8% growth in 2012, as communications technology and the social media sync with brands concentrating on events that drive sales. By implementing event marketing tactics and strategies combined with professional public relations support, your event will receive optimal media coverage and connect you with influential end-consumers.
If you have a special event scheduled, follow these eight steps to ensure that you earn the attention of the media and online community, generating both media coverage in the short and long term.
The California ~ Oregon Connection
I wanted to give a shout out and a special THANKS! to Stacy Kozak and her students for reaching out and connecting via my marketing blog. It’s greatly appreciated and has helped my site grow! I wish them all the BEST!
Stacy is a volunteer at a local community center in the Portland, Oregon area. Stacy teaches a class of young aspiring business leaders in marketing and one of her students from her class found my page https://tonycorsini.com/helpful-marketingbusiness-resources/ while looking for other resources to share with the class. Stacy had emailed me and thanked me for creating the page because the students have found some valuable information on there.
While researching, her students had also found 2 other resources that they thought would be of interest to me and I could share on my list of Marketing Resources for readers to appreciate the helpful tips, these included:
- “A Guide to Effective Marketing” – http://www.squeezedbooks.com/a-guide-to-effective-marketing.html
- “10 Small Business Social Media Marketing Tips” – http://mashable.com/2009/10/28/small-business-marketing/
Through the power of technology via the internet, my blog, and email, Stacy and her class which is 17 hours away from me and my home of Ocean Beach, California were still able to reach out and connect, network, share, and communicate efficiently. Very few barriers exists when using the internet to reach out, making it an excellent choice of the next generation marketer.
Check out an informative and personal blog of a recent Marketing Graduate trying to make it in a time where the job market is STRUGGLING!
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