Social Media Market Research Do’s and Don’ts

Social media marketing is an important tool for all business owners to utilize. It is also important to understand the impact of social media market research. Social Media Examiner found that using social media for marketplace insight ranked as the third most valuable benefit of social media, with 72 percent of those spending 11 hours per week using social media for research reported seeing benefits. That’s a huge number, and with 78 percent of companies planning to further integrate or begin integrating social media data into marketing campaigns, more companies than ever are recognizing the value of social media for market insights. The folks at Insights In Marketing, a marketing research company have created this informative social media market research infographic that sheds some light on this important aspect of your social media strategy.

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Marketing Tools of the Next Generation Marketer: Local Marketing

Tools of the Next Generation Marketer

When faced with limitations in life, improvising and persevering is key.  This was one life lesson that I recently learned through experience as I moved from Livonia, Michigan to San Diego, California this past fall. 

About a year ago I had made up my mind on moving to San Diego as soon as I graduated from The University of Michigan-Dearborn.  All of my goals and objectives had to be completed by September 30, 2012, the date I told myself I had to leave Michigan by.  This meant I had four months from the beginning of my summer semester of college in May until September to complete this major life decision of mine.

The challenge I now faced was to complete…

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Top Sites for Social Media Marketing Tips and Trends


Social media has transformed the way businesses operates and the way everyday people conduct their day. Its also showing no sign of slowing down in popularity and usage. In fact 1 out of 3 people in the United States — more than 128 million — visit Facebook every day according to the latest figures released in August 2013 by Facebook. Small businesses need to make sure they have a dedicated position to work on social media marketing efforts in order to take advantage of the fact social media is helping to forge a new era in business transparency and engagement.

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Social Media Day San Diego 2013: event info

social media day San Diego

This Sunday, June 30th, 2013 is Social Media Day in San Diego and to celebrate there will be a FREE networking and education event taking place at the San Diego Marriott Marquis & Marina and Marina Kitchen. To attend this event you should RSVP on the events official website Social Media Day San Diego.

Social Media Day is an international day that celebrates the revolution of social media and the digital era as it heavily impacts our day to day lives. Whether you’re new to social media, a marketing professional or any type of user in between you’ll be sure to enjoy this event. Attendees will be exposed and informed with the ways social media can benefit ourselves and others.

The event in it’s fourth year will be presented by Petco and will be hosted by local San Diego social media professionals Tyler Anderson and Rob Marlbrough. Below you can watch a video of their appearance on U-T TV discussing Social Media Day San Diego.

What & Who else to expect at Social Media Day San Diego:

  • Educational track session w/ Facebook Marketing Expert; Mari Smith and Social Media Expert Amy Porterfield
  • Local San Diego social media business teams from Petco, Qualcomm and U-T TV
  • Networking mixer @ 4:00 pm in the Marina Kitchen
  • plus more!

Thanks can be attributed to these parties as well as many others. So what are you waiting for RSVP for Social Media Day San Diego and see how social media has changed our lives and learn how we use it to interact and engage with others.

Event Marketing Example Using Social Media

Check out my previous marketing experience as an Events Engagement and Capturing the Experience Division team member.

The Project:

The Ford Focus Pilot Event, was a test drive of the new 2012 Ford Focus where the participant would drive, be recorded and the video would be shared virally. The goal was to re-brand the new 2012 Focus through a physical experience and viral marketing.

Read more HERE via Marketing Projects

Great Free iPhone App to Download: Pulse

iPhone Screenshot 1iPhone Screenshot 2

Pulse News for the iPhone:

Recently I found the great app Pulse on Apple’s App Store and let me tell you this app will change the way you view your favorite websites and will also open you to many other great websites. By far the best app I have seen in which you can get relevant current news for your reading pleasure. By downloading the Pulse News app you will be exposing yourself to the best content the Internet has to offer from some of the most influential and successful companies and blogger’s in the world! This app creates a visually pleasing, organized list of featured and personally selected websites relating to…..

· Technology

· News

· Entertainment

· Business

· Lifestyle

· Science

· Art & Design

· Sports

· Fun & Humor

· Politics

· Food

The way you view your relevant content on the Pulse app is much like how you view your Facebook feed. The Pulse app displays short descriptions or a picture of what each article is about. You can choose to follow and display up to 9 different websites from any of the 11 different categories given to you.

AdWeek, Mashable, Paid Content, US Today, Co. Create, Business Insider, What’s Trending, and Harvard Business Reports are some of the great websites you can choose to follow on Pulse. There are many more to choose from so go look for yourself, download the Pulse News app for the iPhone and you will have a world of knowledge at you fingertips!

Catfish is a great movie that shows how impactful Social Media can be

I recently watched the motion picture Catfish and was quite suprised how great of a movie it was. I felt that Catfish was a unique and innovative movie that offers viewers an amazing example of how infactuated and impactful social networking on platforms such as Facebook is on our society. I recommend everyone checking out this movie, its a unique and fresh concept for a movie that I think everyone can appreciate. Catfish is a relevent and up to date movie that is also a great example of movie studios adapting to changing trends and views.

Plot: Catfish is a story about a women from a remote part of Michigan in the city of Ishpeming. Through the social media tool Facebook she was able to create many personas. This dramatic and elaborate fantasy life lures in a young photographer from New York City to further investigate her and her painting prodigy daughter. He then becomes so enthralled with this women and many people in her life that he travels to the remote area where she lives to answer his many questions about who these people are and what they are really like. When he gets there what he finds out is the last thing he ever expected.

Takeaway: The movie Catfish shows the high impact social media has on our society and how powerful social media tools can be. You can create a perceived image by engaging interactions with a wide range of viewers through an interconnected network of people (viewers). Maintaining social media tools helps you communicate characteristics/features and gives a visual image to that can be used to form a perception for anything.

Highly Recommend -Catfish