Social media marketing is an important tool for all business owners to utilize. It is also important to understand the impact of social media market research. Social Media Examiner found that using social media for marketplace insight ranked as the third most valuable benefit of social media, with 72 percent of those spending 11 hours per week using social media for research reported seeing benefits. That’s a huge number, and with 78 percent of companies planning to further integrate or begin integrating social media data into marketing campaigns, more companies than ever are recognizing the value of social media for market insights. The folks at Insights In Marketing, a marketing research company have created this informative social media market research infographic that sheds some light on this important aspect of your social media strategy.
Are you a small business owner looking to increase your online presence? There are many proven benefits of establishing a solid social media marketing strategy. In fact, 90% of small business owners agree that social media is important for their business. Social media has changed the way we interact with customers and allows new opportunities to arise that traditional marketing cannot produce. Below is 6 benefits of social media marketing for small businesses:
There are many ways customers can find out about your business and properly implementing a local internet marketing strategy will allow for increased visibility, awareness and interest from customers. With the evolution of search engines, social media, mobile devices and as the general public become more tech savvy there are now multiple ways to advertise and communicate your business specifically to people in your region. In fact, 72% of all searches are related to a search for local content. Small businesses should make sure they’re developing and maintaining their local online presence.
10 Tips to Improve Your Local Search Presence
When faced with limitations in life, improvising and persevering is key. This was one life lesson that I recently learned through experience as I moved from Livonia, Michigan to San Diego, California this past fall.
About a year ago I had made up my mind on moving to San Diego as soon as I graduated from The University of Michigan-Dearborn. All of my goals and objectives had to be completed by September 30, 2012, the date I told myself I had to leave Michigan by. This meant I had four months from the beginning of my summer semester of college in May until September to complete this major life decision of mine.
The challenge I now faced was to complete…
Social media has transformed the way businesses operates and the way everyday people conduct their day. Its also showing no sign of slowing down in popularity and usage. In fact 1 out of 3 people in the United States — more than 128 million — visit Facebook every day according to the latest figures released in August 2013 by Facebook. Small businesses need to make sure they have a dedicated position to work on social media marketing efforts in order to take advantage of the fact social media is helping to forge a new era in business transparency and engagement.