this is a guest post from Jessica Kane of Rakuten Super Logistics
E-commerce is a multi-billion dollar industry. There is a great amount of competition among online retailers to gain the sales of customers. Believe it or not, many customers visit sites and ‘window shop’ just as they would in a traditional bricks and mortar store. They browse the site and put items into a virtual shopping cart. Only to abandon the cart and never return to complete the purchase.