Social Media Market Research Do’s and Don’ts

Social media marketing is an important tool for all business owners to utilize. It is also important to understand the impact of social media market research. Social Media Examiner found that using social media for marketplace insight ranked as the third most valuable benefit of social media, with 72 percent of those spending 11 hours per week using social media for research reported seeing benefits. That’s a huge number, and with 78 percent of companies planning to further integrate or begin integrating social media data into marketing campaigns, more companies than ever are recognizing the value of social media for market insights. The folks at Insights In Marketing, a marketing research company have created this informative social media market research infographic that sheds some light on this important aspect of your social media strategy.

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5 Ways to Deal With Shopping Cart Abandonment

this is a guest post from Jessica Kane of Rakuten Super Logistics

E-commerce is a multi-billion dollar industry. There is a great amount of competition among online retailers to gain the sales of customers. Believe it or not, many customers visit sites and ‘window shop’ just as they would in a traditional bricks and mortar store. They browse the site and put items into a virtual shopping cart. Only to abandon the cart and never return to complete the purchase.

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Top 6 Benefits of Social Media for Business

Are you a small business owner looking to increase your online presence? There are many proven benefits of establishing a solid social media marketing strategy. In fact, 90% of small business owners agree that social media is important for their business. Social media has changed the way we interact with customers and allows new opportunities to arise that traditional marketing cannot produce. Below is 6 benefits of  social media marketing for small businesses:

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10 Tips to Improve Your Local Search Presence


10 Tips to Improve Your Local Search Presence

Improve your local search presence with digital marketing services


There are many ways customers can find out about your business and properly implementing a local internet marketing strategy will allow for increased visibility, awareness and interest from customers. With the evolution of search engines, social media, mobile devices and as the general public become more tech savvy there are now multiple ways to advertise and communicate your business specifically to people in your region. In fact, 72% of all searches are related to a search for local content. Small businesses should make sure they’re developing and maintaining their local online presence.

10 Tips to Improve Your Local Search Presence

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One Year Anniversary of The Next Generation Marketer Website

Next week will mark one year since I first created my website domain and this means its time for improvements and upgrades to my site! This website and blog started when I began my transition from finishing up my Marketing degree and entering the professional world. I’ve learned many things over the course of the year as far as creating engaging blog post and providing a creative and attractive website design. I have also grown and matured as a person as well and feel as if I know the path to take in my professional life. I plan to use what I have learned and will start to implement these actions on The Next Generation Marketer website. I hope to educate and inspire via this website as long as I can.

Coming Soon…

Marketing Professional in San Diego

Event Marketing Example Using Social Media

Check out my previous marketing experience as an Events Engagement and Capturing the Experience Division team member.

The Project:

The Ford Focus Pilot Event, was a test drive of the new 2012 Ford Focus where the participant would drive, be recorded and the video would be shared virally. The goal was to re-brand the new 2012 Focus through a physical experience and viral marketing.

Read more HERE via Marketing Projects