8 Tips to Get Your Special Event Covered by the Media

Event marketing is becoming a useful and popular tool for generating buzz, creating publicity and increasing brand awareness. In fact, the growth of event marketing grew from 3.6% in 2011 to a 7.8% growth in 2012, as communications technology and the social media sync with brands concentrating on events that drive sales. By implementing event marketing tactics and strategies combined with professional public relations support, your event will receive optimal media coverage and connect you with influential end-consumers.

If you have a special event scheduled, follow these eight steps to ensure that you earn the attention of the media and online community, generating both media coverage in the short and long term.

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Marketing Tools of the Next Generation Marketer: Local Marketing

Tools of the Next Generation Marketer

When faced with limitations in life, improvising and persevering is key.  This was one life lesson that I recently learned through experience as I moved from Livonia, Michigan to San Diego, California this past fall. 

About a year ago I had made up my mind on moving to San Diego as soon as I graduated from The University of Michigan-Dearborn.  All of my goals and objectives had to be completed by September 30, 2012, the date I told myself I had to leave Michigan by.  This meant I had four months from the beginning of my summer semester of college in May until September to complete this major life decision of mine.

The challenge I now faced was to complete…

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One Year Anniversary of The Next Generation Marketer Website

Next week will mark one year since I first created my website domain tonycorsini.com and this means its time for improvements and upgrades to my site! This website and blog started when I began my transition from finishing up my Marketing degree and entering the professional world. I’ve learned many things over the course of the year as far as creating engaging blog post and providing a creative and attractive website design. I have also grown and matured as a person as well and feel as if I know the path to take in my professional life. I plan to use what I have learned and will start to implement these actions on The Next Generation Marketer website. I hope to educate and inspire via this website as long as I can.

Coming Soon…

Marketing Professional in San Diego

Social Media Day San Diego 2013: event info

social media day San Diego

This Sunday, June 30th, 2013 is Social Media Day in San Diego and to celebrate there will be a FREE networking and education event taking place at the San Diego Marriott Marquis & Marina and Marina Kitchen. To attend this event you should RSVP on the events official website Social Media Day San Diego.

Social Media Day is an international day that celebrates the revolution of social media and the digital era as it heavily impacts our day to day lives. Whether you’re new to social media, a marketing professional or any type of user in between you’ll be sure to enjoy this event. Attendees will be exposed and informed with the ways social media can benefit ourselves and others.

The event in it’s fourth year will be presented by Petco and will be hosted by local San Diego social media professionals Tyler Anderson and Rob Marlbrough. Below you can watch a video of their appearance on U-T TV discussing Social Media Day San Diego.

What & Who else to expect at Social Media Day San Diego:

  • Educational track session w/ Facebook Marketing Expert; Mari Smith and Social Media Expert Amy Porterfield
  • Local San Diego social media business teams from Petco, Qualcomm and U-T TV
  • Networking mixer @ 4:00 pm in the Marina Kitchen
  • plus more!

Thanks can be attributed to these parties as well as many others. So what are you waiting for RSVP for Social Media Day San Diego and see how social media has changed our lives and learn how we use it to interact and engage with others.

The Metro Detroit Marketing Scene

A list of marketing and advertising agency’s located in the Metro Detroit, Michigan area.

The Metro Detroit Marketing Scene

I created this list to be used as an educational resource for someone who is unfamiliar with a city and what opportunities might be available there.  Whether your looking to hire a great marketing agency, doing research for a project, curious of what marketing agencies are out there, or if your like myself and have moved to a new city in hopes of finding a job in a area that’s desirable to live in then this list will also be perfect for you!

Behold the Power of the Internet

the next generation marketer

The California ~ Oregon Connection

I wanted to give a shout out and a special THANKS! to Stacy Kozak and her students for reaching out and connecting via my marketing blog.  It’s greatly appreciated and has helped my site grow! I wish them all the BEST!

Stacy is a volunteer at a local community center in the Portland, Oregon area.  Stacy teaches a class of young aspiring business leaders in marketing and one of her students from her class found my page https://tonycorsini.com/helpful-marketingbusiness-resources/ while looking for other resources to share with the class.  Stacy had emailed me and thanked me for creating the page because the students have found some valuable information on there.  

While researching, her students had also found 2 other resources that they thought would be of interest to me and I could share on my list of Marketing Resources for readers to appreciate the helpful tips, these included:

  1. “A Guide to Effective Marketing” – http://www.squeezedbooks.com/a-guide-to-effective-marketing.html
  2. “10 Small Business Social Media Marketing Tips” – http://mashable.com/2009/10/28/small-business-marketing/

Through the power of technology via the internet, my blog, and email, Stacy and her class which is 17 hours away from me and my home of Ocean Beach, California were still able to reach out and connect, network, share, and communicate efficiently.  Very few barriers exists when using the internet to reach out, making it an excellent choice of the next generation marketer.