This year it was estimated to cost $35 million for a 30 second advertising spot for  Super Bowl XLVI in 2012!  Another astonishing stat was the record setting 111.3 million total viewers Super Bowl XLVI generated!  No wonder so many large corporations are willing to dish out the big bucks to advertise in the Super Bowl.  This is an enormous audience and only time will tell if these advertisements will develop into increased profits and brand awareness.