Portfolio

I have delivered comprehensive digital marketing strategies as well as optimized websites and social networks for clients in a variety of industries. Here is a glimpse of my previous marketing services provided to past or current clients and work experience gained over the years. Examples of the Social Media Management, Blogging, SEO, Branding, Advertising, Creative, Market Research services that I’ve done over the years to get an idea on what my Expertise are so YOU can see where I can help you SUCCEED the most! 

View Examples of Marketing Strategy and Solutions Provided:

I specialize in social media marketing and content marketing strategies and solutions. I have had clients in a variety of industries such as Travel & Tourism, Ski Resort, Non-Profit, Retail, HVAC, Health & Fitness and Business Consulting to name a few. Over the years I have had real world experience with Social Media Management, Search Engine Optimization, Content Marketing and Market Research that resulted in successful marketing solutions for businesses. As a digital marketing consultant I will help grow and optimize your online presence, visibility and reach while driving traffic to your website and social networks. Below you can view previous marketing strategies and solutions I have provided to get a better idea of my expertise, so we can fit my digital marketing strategies into your existing business goals.

Social Media Management Experience – Digital Marketing Services

Client: Midwest Jewelers & Estate Buyers
Midwest Jewelers and Estate Buyers Logo

Industry: Retail – Jewelry Store
Services/Tactics:

  • Social Media Management, Optimization & Development
  • Social Media Analysis & Strategy
  • Social Listening & Monitoring Strategy
  • Social Contest Development, Management & Analysis
  • Social Engagement and Outreach Strategy
  • Custom Graphic Design for Social Media Profile Backgrounds and Header Image

 

Custom Social Media Background Graphic Service - Facebook

Custom Social Media Background Graphic Service – Facebook

Results:
By implementing social media marketing services, search engine optimization and content marketing services Midwest Jewelers & Estate Buyers developed a strong optimized web and social presence where there was little to none before. Now the client was ranking for keywords relevant to their industry and their local community, expanding their reach and visibility of their website and branded messages.

  • Facebook Post Reach = 98% increase in engagement and an average of 61 views per post; a total of 21,324 post views in 10.5 months
  • Facebook Total Reach = 82% increase in total reach
  • Facebook Timeline Page Visits = 79% increase in timeline visits and an average of 26 visits per month
  • Total External Referrers Visits = 73% increase in external referrers
  • Facebook Likes = 58% increase in likes and a total change of 169 likes in 11 months
  • Post Likes = 741 total in 11 months
  • Post Shares = 67 total in 11 months
  • Post Comments = 63 total in 11 months
  • Facebook Post Clicks = 2,050 total in 11 months or an average of 186 post clicks a month
  • Google Local Total Page Views = 85,197 views in 10 months
  • YouTube Total Video Views = 259 views in 10 months
  • Pinterest Repins Total = 136 repins in 9 months
  • Instagram Likes Total = 172 likes in 7 months
  • Clicks to Website from Yelp Total = 45 clicks in 10 months

 

Social Media Marketing Results with Facebook Total Reach

Facebook Total Reach Results Graph for Midwest Jewelers and Estate Buyers, services began Oct. 2103

 

Social Networks:

  • Facebook = 290 total followers in 11 months
  • Twitter = 103 total followers in 10 months
  • Google Plus = 26 total followers in 10 months
  • Pinterest = 63 total followers in 9 months
  • Instagram = 63 total followers in 7 months
  • YouTube = 7 total subscribers in 10 months

 

Client:Gibson Air
Gibson Air Logo - HVAC Contractor in Nevada
Industry: HVAC
Services/Tactics:

  • Social Media Management, Optimization & Development
  • Social Media Analysis & Strategy
  • Social Listening & Monitoring Strategy
  • Social Engagement and Outreach Strategy
  • Local SEO Management, Optimization & Strategy
  • Custom Graphic Design for Social Media Profile Backgrounds and Header Image
Custom Social Media Background Graphic Service - Twitter

Custom Branded Social Media Background Graphic for Gibson Air Twitter profile

Results:
By implementing social media marketing, search engine optimization and content marketing services Gibson Air developed a strong optimized web and social presence where there was little to none before. Through consistent social media posting of relevant and engaging content and intensive research Gibson Air was now ranking on the first page of major search engines for relevant keywords which ultimately expanded the reach and visibility of Gibson Air’s messages. Organic traffic to the clients website saw a steady increase each month once digital marketing services were implemented.

  • Facebook Post Reach =  25% increase in post views and an average of 19 views per post; a total of 5,572 post views in 10.5 months
  • Facebook Total Reach =  95% increase in total reach
  • Facebook Timeline Page Visits =  74% increase in timeline visits and an average of  15 visits per month
  • Facebook Post Likes = 117 total in 11 months
  • Facebook Post Shares = 30 total in 11 months
  • Facebook Post Clicks = 474 total in 11 months or an average of 43 post clicks a month
  • Google Local Total Page Views = 22,302 views in 10 months
  • YouTube Total Video Views = 102 views in 10 months
  • Pinterest Repins Total = 122 repins in 9 months
  • Instagram Likes Total = 188 likes in 7 months
  • Clicks to Website from Yelp Total = 32 clicks in 6 months

Social Networks:

  • Facebook = 70 total followers in 11 months
  • Twitter = 130 total followers in 10 months
  • Google Plus = 43 total followers in 9 months
  • Pinterest = 48 total followers in 9 months
  • Instagram = 45 total followers in 7 months
  • YouTube = 4 total followers in 9 months

Newsletter & Email Marketing Experience:

Client: Midwest Jewelers & Estate Buyers
Midwest Jewelers and Estate Buyers Logo

Results:

  • Maintained an average of a 45% open rate with 4 newsletters sent out in an 11 month time span
  • Generated an average of 4 clicks to website per newsletter
Email Newsletter Example for Midwest Jewelers and Estate Buyers - jewlelry store

Click to view Email Newsletter Example for Midwest Jewelers and Estate Buyers

 

 

 

Search Engine Optimization Experience:

Client: Midwest Jewelers & Estate Buyers
Midwest Jewelers and Estate Buyers Logo

Results:

  • In just 8 months, an 76% increase in organic search traffic to the company’s website
  • Overall traffic saw an average of 1,447 visits to website each month
  • Page visits were up to 3.7 pages per visit
  • Social referrals to website saw an average of 37 visits per month
  • Average visit duration on website up to 1 minute vs. 30 seconds before my services
  • Impressions earned in 8 months = 33,000
  • An average of 176 clicks on website in 8 months
  • First page ranking for all major key search terms

 

Client:Gibson Air
Gibson Air Logo - HVAC Contractor in Nevada

Results:

  • In just 8 months, an 70% increase in organic search traffic to the company’s website
  • Overall traffic saw an average of 637 visits to website each month
  • Page visits were up to 2 pages per visit
  • Social referrals to website saw an average of 20 visits per month
  • Average visit duration on website up to 1.5 minute vs. 28 seconds before my services
  • Impressions earned in 8 months = 77,545
  • An average of 140 clicks on website in 8 months
  • First page ranking for all major key search terms

 

SEO results with Organic Traffic to website

Organic Traffic to website

 

 

 

Print Media Advertising / Event FlyerPDW for The University of Michigan-Dearborn

Event flyer example - professional development week at college of business

Professional Development Week 2012

 

Creative / Branding / Logo DesignNew City Vodka

Primary Logo for New City Vodka

New City Vodka Primary Logo

 

Creative / Branding / Advertising / Copywriting / Brochure Side 1 / ParkView Home Health Care

Brochure Example for Home Health Care Service

ParkView Home Health Care Branding Brochure

 

Strategy / Supply Chain Optimization / Manufacturing Industry – printed paperboard mailers

next generation marketing

Printed Paperboard Mailers

 

Social Media Management / Strategy / Branding

next generation marketing

Earned 964 Respected Followers in 8 months

 

Social Media Consulting / Strategy / Digital Presence / Sweepstakes / Market Square – Your Neighborhood Market

next generation marketing

Sweepstakes: “Getting Social With Market Square”

 

Blog Post Copywriting:

My blog posts written while working at Oster and Associates:

My blog posts written for San Diego Social Media Examiner:

 

Social Media Banners (custom profile backgrounds, profile images, etc.)

 

Marketing Campaigns

 

Contact Information:

Interested in me working some marketing magic for you? Contact me via email at  Tonycor23@gmail.com or fill out a form on the contact page and we can begin building your dominant online presence!

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