Social Media Market Research Do’s and Don’ts

Social media marketing is an important tool for all business owners to utilize. It is also important to understand the impact of social media market research. Social Media Examiner found that using social media for marketplace insight ranked as the third most valuable benefit of social media, with 72 percent of those spending 11 hours per week using social media for research reported seeing benefits. That’s a huge number, and with 78 percent of companies planning to further integrate or begin integrating social media data into marketing campaigns, more companies than ever are recognizing the value of social media for market insights. The folks at Insights In Marketing, a marketing research company have created this informative social media market research infographic that sheds some light on this important aspect of your social media strategy.

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Top 6 Benefits of Social Media for Business

Are you a small business owner looking to increase your online presence? There are many proven benefits of establishing a solid social media marketing strategy. In fact, 90% of small business owners agree that social media is important for their business. Social media has changed the way we interact with customers and allows new opportunities to arise that traditional marketing cannot produce. Below is 6 benefits of  social media marketing for small businesses:

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9 Social Media Marketing Tips for the Fall and Holiday Season

October begins the holiday season for businesses and marketers. You should embrace the new seasons and holidays as part of your social media marketing strategy. The seasons are a perfect time to produce relevant content that revolves around current situations all your customers and prospects are currently in. Holiday shopping begins before Halloween for 20 to 40% of all consumers. The fall season is a very busy time for people to be searching the internet and browsing social media for Halloween costume ideas, fall recipes, fall decorating ideas and crafts, the list is almost endless. It’s important your business has a strong online presence during this pivotal time to take advantage of a large audience. Below are some marketing tips for your business to implement this holiday season: Continue reading