8 Tips to Get Your Special Event Covered by the Media

Event marketing is becoming a useful and popular tool for generating buzz, creating publicity and increasing brand awareness. In fact, the growth of event marketing grew from 3.6% in 2011 to a 7.8% growth in 2012, as communications technology and the social media sync with brands concentrating on events that drive sales. By implementing event marketing tactics and strategies combined with professional public relations support, your event will receive optimal media coverage and connect you with influential end-consumers.

If you have a special event scheduled, follow these eight steps to ensure that you earn the attention of the media and online community, generating both media coverage in the short and long term.

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