There are many ways customers can find out about your business and properly implementing a local internet marketing strategy will allow for increased visibility, awareness and interest from customers. With the evolution of search engines, social media, mobile devices and as the general public become more tech savvy there are now multiple ways to advertise and communicate your business specifically to people in your region. In fact, 72% of all searches are related to a search for local content. Small businesses should make sure they’re developing and maintaining their local online presence.