Event Marketing Example Using Social Media

Check out my previous marketing experience as an Events Engagement and Capturing the Experience Division team member.

The Project:

The Ford Focus Pilot Event, was a test drive of the new 2012 Ford Focus where the participant would drive, be recorded and the video would be shared virally. The goal was to re-brand the new 2012 Focus through a physical experience and viral marketing.

Read more HERE via Marketing Projects

Small Business Saturday – The Next Generation of Support

Today is November 24th, 2012 and it is Small Business Saturday!  What this means is consumers are encouraged to support local small businesses and shop small.  This is really great that American Express has developed a very effective marketing campaign that helps local small business during a time of the year in which sales may be on the decline.  The best part about Small Business Saturday is this day falls right between Black Friday and Cyber Monday.  This gives small business a great promotional push without having to spend the little cash these small bushiness might have for marketing efforts.  So visiting that delicious small family owned restaurant down the street would be a VERY wise decision today 🙂

support local craft breweries

Support Local

I plan on shopping at Pizza Port an AMAZING craft brewery/pizzeria right in the wonderful city of Ocean Beach, California in which in live in.

  • So what business do you plan on visiting today to support local on Small Business Saturday?

New Official ‘Grand Theft Auto V’ Trailer Out NOW! – Word of Mouth Marketing Example

Here’s a good example of a marketing strategy or tactic that will help create a buzz for your upcoming product or brand.  Rockstar Games is one company that is great at generating quite the buzz around their popular Grand Theft Auto video game series.  Rockstar Games  newest addition to their extremely popular GTA video game series is about 6 months away from being released with an expected May 2013 release date, but here’s the second official trailer already being released via YouTube.  Now Rockstar Games promotional videos for an upcoming game will be shared across all platforms of social media for millions and millions of viewers.  A fair share of these viewers will even turn out to be a potential stakeholders with their purchase of GTA V in spring 2013.

As a young kid and still now today in my mid 20’s seeing small little clips or glimpses of whats to come will always spark my interest and adds to the excitement of wanting something more.  Defiantly a good approach for a company’s marketing and advertising efforts to potentially execute.

UPDATE: GTA 5 now has a release date of September 17, 2013

  • What were some of your favorite video games growing up as a kid?