Marketing Campaigns

Examples of Digital Marketing, Event Marketing and Strategic Marketing experiences I’ve gained through various marketing activities, campaigns and projects that I’ve been associated with in my life.


~~~ Ford Focus Pilot Event / Capturing the Experience & Events Engagement Division Role

Type of Project: Rebranding Campaign

Marketing Methods Used: Event Marketing, Digital Marketing

Tools Involved:  Social Media, Digital Video & Images

Organizations Involved: Ford Motor Company, Jackson Dawson Communications & The American Marketing Association’s University of Michigan-Dearborns Chapter

The Ford Focus Pilot Event, was a test drive of the new 2012 Ford Focus where the participant would drive, be recorded and the video would be shared virally. The goal was to rebrand the new 2012 Focus through a physical experience and viral marketing.

next generation marketing

Event Marketing for Ford Focus 2012 Rebranding Campaign

As a student participant, I worked in the Events Engagement Division where I helped the employees at Jackson-Dawson, engage with participants and connect event attendees to the Ford and Focus brand.

I also worked in the Capturing the Experience Division where I had several integral phases of tasks and duties to perform.  This was done by determining what activities during the event got potential customers more excited about purchasing a 2012 Focus and by analyzing the events attendee flow, event enthusiasm and engagement with the product.

This all lead up to the creation of my written analysis for an event White Paper for Jackson-Dawson Communications and their client Ford Motor Company and its Ford Focus brand.  Furthering my dedication and excellence to my work was supported from participating in this project as my submitted White Paper on the Ford Focus Test Drive Event 2012 had won Jackson-Dawsons contest for most beneficial white paper.  This personal marketing experience was enhanced by my dedication and efforts in solicitation to get people to the event, and my evaluation and suggestions after the event making my efforts extremely beneficial to the program.

  • UPDATE: This event program has now been rolled out nationally and will deliver over 35,000 test-drives and even more impressions though social media for the new vehicle.

Click HERE to watch a video clip of how this event was captured as I participated in the Ford Focus Test Drive Event 2012.

Click HERE to download a PDF file of the Promotional Event Flyer used for the 2012 Ford Focus Test Drive Event

>>> for more information on Consumer Engagement, Business Communication and Events, Product Evaluation and Corporate Training visit the marketing company Jackson Dawson Communications website <<<


the next generation marketer

“Community Connect” Project

~~~ “Community Connect” Project / Project Manager Role

Type of Project:  Non-Profit Branding Campaign / Health Care Industry

Marketing Methods Used: Traditional Marketing, Digital Marketing, Email Marketing

Tools Involved: Cold Calling, Excel Spreadsheet, Excel Word, Google Docs, Email

Organizations Involved: World Medical Relief & The American Marketing Association’s University of Michigan-Dearborns Chapter

The “Community Connect” Project had a goal and objective of making Metro Detroiters aware of the fact they have other alternatives besides Medicaid and Medicare to help pay for medical bills and supplies.  What was done to meet this goal involved me and my team and 10,000 tri-fold flyers  to be distributed to emergency room personnel, discharge planners and other social workers that come in contact with low income patients that are un- or underinsured and cannot afford their prescription drugs, medical supplies, and durable medical equipment, and bed pads, adult diapers from the regular pharmacies or medical supply companies. The brochure gave these patients information about how to get help from World Medical Relief’s local program.

What me and my team did was above and beyond expectations was provide an organized and constantly updated spreadsheet that was readily available to all parties involved in the “Community Connect” campaign. By creating a spreadsheet in Google Docs I was able to provide an URL link to the spreadsheet for anyone to see and add to the document. This was a great way to increase our productivity, and eliminated potential communication barriers.  Upon completion of the campaign a final spreadsheet was provided to World Medical Relief containing contact information for every strategically sought hospital and the desired hospital departments we had secured.

>>> for more information on the non-profit organization World Medical Relief visit their website at



Social Media Marketing Consulting:

Market Square logo

~~~ Getting Social With Market Square

Type of Project: Social Media Campaign

Marketing Methods Used: Social Media Marketing, Digital Marketing

Tools Involved:  Social Media, Social Contesting & Promotions, Editorial Content Calendar, Social Media Analysis Audit w/ Recommendations & Strategy Development

Organizations Involved: Market Square

Me and my team of 4 were tasked with:

  • Established a strategic voice for social media profiles
  • Engage in daily conversation with customers to find out their favorite dishes and drinks are
  • Drive traffic to market squares affiliated pages creating awareness of the many different services and products they carry
    • Create awareness to local businesses, gluten free awareness, organic produce,
  • Create awareness of market squares basket services, catering and such services so we could build an online market

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  1. Pingback: Event Marketing Example Using Social Media | Tony Corsini

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