Social media marketing is an important tool for all business owners to utilize. It is also important to understand the impact of social media market research. Social Media Examiner found that using social media for marketplace insight ranked as the third most valuable benefit of social media, with 72 percent of those spending 11 hours per week using social media for research reported seeing benefits. That’s a huge number, and with 78 percent of companies planning to further integrate or begin integrating social media data into marketing campaigns, more companies than ever are recognizing the value of social media for market insights. The folks at Insights In Marketing, a marketing research company have created this informative social media market research infographic that sheds some light on this important aspect of your social media strategy.