B.O.B – My Sweet Baby 

Song samples the classic song by Mickey & Syliva called “Love Is Strange”.  I think its really creative and innovative for rappers to use classic songs as an element in the instrumentals for a new song from a rap artist.  Rap is one genre that tends to do this a lot and other music genres should take note.  Sampling an older song creates a sense of familiarity for its listeners and can create an connection even if the rapper inst liked or even if that specific music genre isnt preferred from the listener.  This betters your odds of reaching your auidence successfully, so maybe this is another concept that can be implemented in most business situations? 

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