New Superman Logo for the upcoming Man of Steel movie. What do you think about this change to a classic iconic logo?
Personally I like it, has much more to the logo then the original.
For some reason the Superman film franchise is one of the only superhero films that never re-invented themselves to keep up with the changing generations and consumer preferences. This new design for the Superman: Man of Steel logo helps to change the brand image and perceptions of what this new Superman film is going to be like.
Great example of a brand or product being at the end of its product life cycle, requiring some type of change or action to happen in order to get consumers to become interested and increase their desire to purchase that product or service again. This fresh take on a very old logo is defiantly one way the Superman franchise can re-invent itself to be adapted for a new generation of Superman fans.
Hopefully this can be the Superman movie that puts this deserving superhero into close competition with the other blockbuster films in the superhero film genre. I grew up watching the original Superman movies with Christopher Reeve and loved them, so I’m hoping Superman: Man of Steel can help restore faith in Superman for me and millions of other people.